Hi, I’m Sarah Riddick. I am an Associate Professor of Professional Communication in the Department of Humanities and Arts at Worcester Polytechnic Institute, where I research, teach, and advise research related to rhetoric, writing, media, and design.

I hold a rhetoric PhD from the Department of English at the University of Texas at Austin, where I taught in the Department of Rhetoric and Writing; a master’s degree in comparative literature from University College London; and bachelor’s degrees in English and Spanish with a minor in creative writing from the Honors College at Virginia Commonwealth University.

My work explores the relationships between rhetoric, digital communication and cultures, and emerging media and technologies.

Research Interests

Audience Engagement

Business and Organizational Rhetoric

Digital Marketing

Digital Publics and Counterpublics

Digital Rhetoric and Writing

Emerging Technologies

Environmental Communication

Popular Culture

Research Methods and Methodologies

Social Media

Social Movements and Activism

Technical and Professional Communication

UX/UI Design

Visual Rhetoric

Writing Center and Program Administration